MIFA receives $2,500 for participation in Meals on Wheels America’s 2015 March for Meals

News & Events

Please direct any media inquiries to:

Ellen Whitten
Director of Impact and Communications
(901) 529-4507


News Archive

An archive of our recent media coverage is below.

MIFA receives $2,500 for participation in Meals on Wheels America’s 2015 March for Meals

For more information, contact James Seacat 
(901) 529-4544; jseacat@mifa.org     

MIFA Receives $2,500 for Participation in Meals on Wheels America’s 2015 March for Meals

Funding for the Annual Awareness Campaign Made Possible by Subaru of America, Inc.’s “Share the Love” Event

Memphis, Tenn.  (June 11, 2015) – MIFA has received a $2,500 grant from Meals on Wheels America for its participation in the 13th Annual March for Meals campaign. This year’s grants were made possible through the generosity of Subaru of America, Inc. and its seventh annual “Share the Love” event. During the event, Subaru donated $250 to the owner’s choice of participating charities for every new vehicle purchased or leased.

“We’re so honored to be recognized nationally for our March for Meals campaign,” said Genevieve Hill-Thomas, MIFA’s Corporate Giving Development Officer. “It witnesses the power of our community when everyone comes together to work for positive change in Memphis.”

Throughout the month of March, Memphis politicians, businesses, and volunteers participated to raise funds and awareness of area senior hunger and isolation.  City, county, and suburban mayors served hot lunches at MIFA’s congregate nutrition sites.  Ben McLean, owner of the Overton Square-based restaurant Belly Acres, marched for senior meals in a virtual step-a-thon during the entire month.  McLean invited the pubic to join him by tracking their steps and soliciting pledges in support of MIFA.   And, in a unique spin on Meals on Wheels, volunteers created a “Meals on Heels” route delivering meals while jogging midtown streets.

In total, $370,250 is being granted to 258 local Meals on Wheels programs and to two Meals on Wheels America-affiliated state associations based on their March for Meals efforts.  MIFA won a Silver Award, placing the MIFA March for Meals campaign among the top twenty within the nation.  The award funds will go directly to food costs for meals.

One of MIFA’s largest programs, Meals on Wheels annual budget is about $2.7 million.  With the help of up to 100 volunteers each weekday, MIFA provides over 1,200 hot, nutritious lunches for seniors in their homes and at congregate meal sites.  Nearly 3,700 Shelby County seniors are food insecure.

“The March for Meals grant program is our way of recognizing local programs for bolstering the dynamic and effective partnership between Meals on Wheels and the businesses, organizations, governments and volunteers who provide critical support within their communities,” said Meals on Wheels America President and CEO Ellie Hollander. “In addition to mobilizing nearly 400 local Meals on Wheels celebrations across the country, we commemorated the month by releasing the findings of a groundbreaking research study proving that Meals on Wheels delivers so much more than just a meal.”

The annual March for Meals campaign is an effort led by Meals on Wheels America to present opportunities for volunteers, businesses and governments to support seniors in a variety of ways that make communities stronger, safer, and healthier. For more information, visit marchformeals.com.   

#   #   #

About MIFA Founded in 1968, MIFA serves over 50,000 people annually as it works to unite the community through service. Its mission is to support the independence of vulnerable seniors and families in crisis through high-impact programs. Meals on Wheels is one of MIFA’s four senior programs including Transit, Long-Term Care Ombudsman, and Senior Companion.

About Meals on Wheels America (formerly Meals On Wheels Association of America) Meals on Wheels America is the oldest and largest national organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network exists in virtually every community in America and, along with more than two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. 

Posted by Ellen Whitten at 3:20 PM